Jahanvi Singh's profile

Creative Design | Yellow Class | 2020 - 2021

Jahanvi Singh
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This project is a creative representation of design assets created by Jahanvi (that's me!) to establish the visual identity of Yellow Class and increase its user reach and engagement across various social media platforms.

What is Yellow Class? It's an ed-tech start-up that offers a wide range of free online hobby classes (like dance, art & craft, cooking, singing and more) to 2-16 yr old kids.

What was my role? My designation as Assistant Manager (Visual-Communication team) allowed me to work closely with the Growth, Marketing and Product team. I actively participated in brainstorming sessions and executed visual design requirements while providing creative guidance to graphic designers, video editors & content writers.

Statics | Videos | Branding | Dec 2020 - Dec 2021
ads design Advertising brand identity Branding design Creative Design graphic design Social Media Design social media marketing visual design visual identity
Planned social media calendar, worked on SEO based content and executed feed posts, stories/IGTV to increase reach & engagement on the official social media pages.
P.S. -  We reached a whooping 50K followers on our 'Instagram Page' in less than 6 months!
Parenting Tips
Social Media | Informative | Storytelling | Research & Visualization
ads design Advertising brand identity Branding design Creative Design graphic design Social Media Design social media marketing visual design visual identity
Fun Fact
Social Media | Engagement | Research & Visualization
ads design Advertising brand identity Branding design Creative Design graphic design Social Media Design social media marketing visual design visual identity
Program Launch Weekly Calendar
Social Media | Communication
ads design Advertising brand identity Branding design Creative Design graphic design Social Media Design social media marketing visual design visual identity
Occasional Posts
Social Media | Engagement | Interaction
ads design Advertising brand identity Branding design Creative Design graphic design Social Media Design social media marketing visual design visual identity
ads design Advertising brand identity Branding design Creative Design graphic design Social Media Design social media marketing visual design visual identity
Worked closely with 'Marketing and Growth' team to brainstorm, plan and creatively execute the following statics and videos for Facebook and Google ad campaigns.
Yellow Class x Aaj Kya Seekha?
Facebook Ads | Brand Awareness | Class Offerings
ads design Advertising brand identity Branding design Creative Design graphic design Social Media Design social media marketing visual design visual identity
Yellow Class x Summer Camp 2021
Facebook Ads | Social Media | Promotions
ads design Advertising brand identity Branding design Creative Design graphic design Social Media Design social media marketing visual design visual identity
Yellow Class x Class Categories
Facebook Ads | Google Ads | Skill - Focused Benefits
ads design Advertising brand identity Branding design Creative Design graphic design Social Media Design social media marketing visual design visual identity
ads design Advertising brand identity Branding design Creative Design graphic design Social Media Design social media marketing visual design visual identity
Yellow Class x Branding Ad Campaign
Facebook Ads | Storytelling | USPs | Core Offerings
ads design Advertising brand identity Branding design Creative Design graphic design Social Media Design social media marketing visual design visual identity

Carousel 1 - Father is back home after a long, tiring day at work. But the child wants to explore a new hobby with him. What will a smart father do? 
Carousel 2 - Two neighboring mothers having a conversation about making their child's free time productive. This storyline represents the 'word-of-mouth' concept.
Carousel 3 - This or That? Why not both? This carousel post promotes hobby-learning along with excelling in the academics with the variety of classes being offered by the ed-tech platform.
Yellow Class x Contest Promotion
Facebook Ads | Google Ads | Monthly Contests
ads design Advertising brand identity Branding design Creative Design graphic design Social Media Design social media marketing visual design visual identity
Yellow Class x Generic Ads
Facebook Ads | Google Ads | Brand Awareness
ads design Advertising brand identity Branding design Creative Design graphic design Social Media Design social media marketing visual design visual identity
Yellow Class x Certificate Programs Promotion
Facebook Ads | Google Ads
ads design Advertising brand identity Branding design Creative Design graphic design Social Media Design social media marketing visual design visual identity
​​​​​​​Cooking Certificate Programs by MasterChef India finalist - 'Prince Sharma' and season 3 winner - 'Ripu Daman Handa'
Singing Certificate Program by renowned Bollywood playback singer and musician - Shaan
Ramayana Storytelling Program by Shri Arun Govil, who played the iconic role of Ram in Ramanand Sagar's TV show 'Ramayana'.
ads design Advertising brand identity Branding design Creative Design graphic design Social Media Design social media marketing visual design visual identity
Worked with 'YouTube Marketing' team to plan and establish the design language of the organization's YouTube channel. Also, created banners and community posts as per requirement.
ads design Advertising brand identity Branding design Creative Design graphic design Social Media Design social media marketing visual design visual identity
ads design Advertising brand identity Branding design Creative Design graphic design Social Media Design social media marketing visual design visual identity
ads design Advertising brand identity Branding design Creative Design graphic design Social Media Design social media marketing visual design visual identity
ads design Advertising brand identity Branding design Creative Design graphic design Social Media Design social media marketing visual design visual identity
Created SnapChat Ads in association with the 'Marketing and Growth' team to increase the reach and awareness of the ed-tech platform among a younger user base.
Contest Promotion
SnapChat Ads | App Install Campaign | Single Image Ad
ads design Advertising brand identity Branding design Creative Design graphic design Social Media Design social media marketing visual design visual identity
Brand Awareness
SnapChat Ads | App Install Campaign | Single Image Ad
ads design Advertising brand identity Branding design Creative Design graphic design Social Media Design social media marketing visual design visual identity
Class Offerings
SnapChat Ads | App Install Campaign | Image Story Ad
Kudos for making it till the end :)
That pretty much sums up my 1 yr+ work experience and journey as a 'Creative Designer', at Yellow Class.
Creative Design | Yellow Class | 2020 - 2021
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Jahanvi Singh's profile
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Creative Design | Yellow Class | 2020 - 2021

This project is a creative representation of design assets created by Jahanvi (that's me!) to establish the visual identity of Yellow Class and i Read More

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